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Pallavi Goorha Kashyap & Neha Saraiya | New Delhi | September 29, 2011

With the onset of the festival season starting from Onam and lasting till Diwali, consumer durable companies have hit full throttle with their marketing initiatives. Majority of the players have upped their marketing spends by nearly 30-40 per cent, along with the introduction of new products, discounts and offers and promotion campaigns.

Samsung India has rolled the ‘Samsung Smart Utsav’ offer valid from September 10 to October 31, 2011, under which the company is offering gifts worth Rs 150 crore. Also, on the purchase of any Samsung product, consumers are assured of gifts like 50 blockbuster DVD packs, 3D titles, DVD player, Blu-ray player, 3D glasses and even a Samsung Soundbar. The company has targeted around 30 per cent growth for the festival season and has rolled out a host of new products with the main focus on its Smart television range and its home appliance product ranges.

Western Digital has launched WD 2go and WD 2go Pro mobile apps for its My Book Live personal cloud storage platform, which connects to the home network creating shared storage.

WD's My Book Live features a built-in media server that streams music, photos and movies to any DLNA-certified multimedia device such as a WD TV Live network media player, Blu-ray Disc player, Xbox 360, PlayStation 3 and connected TV.

My Book Live personal cloud storage allows users to store media and files safe on their own physical drive and yet access them over the Internet with any PC or Mac computer or on tablets and smartphones through WD's mobile apps.

WD 2go apps provide mobile access to files stored on the drive using an iPad, iPhone, iPod touch or Android compatible mobile device.